The Rainforest Alliance is an independent, not-for-profit organisation with 15 years’ experience in sustainable agriculture. They work extensively in Latin America, where most of the world’s coffee is grown. By following the Rainforest Alliance guidelines, producers can improve worker conditions, provide training, reduce waste, reduce costs such as fertilizers and pesticides, implement better farm planning and monitoring, and recruit nature as an ally on the farm. These things make a farm more stable, generally more prosperous and more sustainable.
In most cases, improving farm management also improves the quality of the coffee. Better quality and the certification seal of approval help farmers become more profitable. For more information visit the Rainforest Alliance website.
Many of our products, including our own coffees from our in-house roaster Green Farm Coffee are Rainforest Alliance certified and carry the distinctive ‘tree frog’ graphic. Other Rainforest Alliance products include PG Tips tea bags and most Kenco instant coffees.